Our policy on the data we process
Smart Armor Ltd (the "Company", "we" or "us") is committed to protecting and respecting your privacy. This policy (together with our Terms & Conditions and any other documents referred to) sets out which personal data we collect about you and / or will be processed by us. Please read the following carefully to understand how we view your personal data and how we treat it. By visiting www.smart-armor.com, you accept and consent to this policy.
For the purpose of the Data Protection Act 2018, General Data Protection Regulation or any other applicable legislation, the data controller is Smart Armor Ltd, a company registered in England with company number 13854170 and our registered office at 20-22 Wenlock Road, London, England, N1 7GU, United Kingdom.
Our data protection officer is Mr. K. Hundal, who can be contacted at the address above.
Please note that some links from our website may take you to external websites not covered by this policy. We recommend you check these website privacy policies before submitting any personal information. We are not responsible for content, function or information collection policies of external websites.
Information We Collect From You
We will collect and process the following data about you:
- Information you give us. This is information about you that you give us by filling in forms at, www.smart-armor.com ("our site") or by corresponding with us. It includes information you provide upon registering to use or using our site including searching for a product, placing an order or other interactions with the Company. The information you give to us may include your name, address, email address and phone number, financial and credit card information.
- Information we collect about you. With regard to each of your visits to our site, we will automatically collect the following information:
- technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
- information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.
- Information we receive from other sources. This is information that we receive about you if you use any of the other websites that we operate or the other services that we provide. In this case, we will have informed you when we collected that data if we intend to share such data internally and combine it with data collected on our site. We will also have told you for what purpose we will share and combine your data. We may work closely with selected third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and will notify you when we receive information about you from them and the purposes for which we intend to use that information.
This list is not exhaustive and we may need to collect additional data for the purposes set out in this policy.
A cookie is a small file we store on your browser or computer, provided you accept them. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
- Strictly necessary cookies: These are required for the operation of our site. They include cookies that enable you to log into secure areas of our site, use the shopping cart, or make use of e-billing services.
- Analytical/performance cookies: These allow us to track the number of visitors to our site. This helps us to improve the way our site works, for example by ensuring that users are finding what they are looking for easily.
- Functionality cookies: These are used to recognise you when you return to our site, enabling us to personalise our content for you, greet you by name and remember your preferences.
- Targeting cookies: These cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site.
We use information held about you in the following ways:
Personal information you give to us
We will use this information:
- to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
- to provide you with information about other goods and services that we offer that are similar to those that you have already purchased or enquired about;
- to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please let us know at [email protected];
- to notify you about changes to our service; and
- to ensure, using internal data analytics and other related marketing methods, that content from our site is presented in the most effective manner for you and for your computer.
Information we collect about you
We will use this information:
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our service, when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
- to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
We may use automated decision-making and profiling to tailor the information we provide to you to your specific circumstances.
Sharing your information within our company and partners
We share the information that you provide to us with our staff so that we can provide our products and services to you.
We may share the information that you provide to us with other partner companies that help us serve you.
Sharing your information with third parties
We may share your information with selected third parties including:
- analytics and search engine providers that assist us in the improvement and optimisation of our site; and
- credit reference or fraud prevention agencies for fulfilling conditions of us entering into a contract with you.
There are certain exceptional circumstances in which we may disclose your information to other third parties. This would be where we believe that the disclosure is:
- required by the law, or in order to comply with judicial proceedings, court orders or legal or regulatory proceedings;
- necessary to protect the safety of our employees, our property or the public;
- necessary for the prevention or detection of crime, including exchanging information with other companies or organisations for the purposes of fraud protection and credit risk reduction; and/or
- proportionate as part of a merger, business or asset sale, in the event that this happens we will share your information with the prospective seller or buyer involved.
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.
Google uses the information we share to measure the effectiveness of advertising, personalised ads, and more when consent is given. For more information, please see Google’s Privacy & Terms site.
How long do we keep your personal information?
We will only store your personal information for as long as we need it for the purposes for which it was collected. Where we provide you with any service we will retain any information that you provide to us at least for as long as we continue to provide that service to you.
Where we store your personal data
All information that you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
-You have the right to be informed
We have a legal obligation to provide you with concise, transparent, intelligible and easily accessible information about your personal information and our use of it.
-You have the right to access your personal data
-You have the right to ask us to confirm whether or not we hold any of your personal information. If we do, you have the right to have a copy of your information.
In order to maintain the security of your information, we will have to verify your identity before we provide you with a copy of the information we hold. The first copy of your information that you request from us will be provided free of charge, if you require further copies we may charge an administrative fee to cover our costs.
-You have the right to correct any inaccurate or incomplete personal data
Where you have requested a copy of the information we hold about you, you may notice that there are inaccuracies in the records, or that certain parts are incomplete. If this is the case, you can contact us so that we can correct our records.
-You have the right to be forgotten. There may be times where it is no longer necessary for us to hold personal information about you. In those situations, you have the right to have your personal data deleted. If you believe one of these situations applies to you, please contact us.
-You have the right to have a copy of your data transferred to you or a third party in a compatible format. Also known as data portability, you have the right to obtain a copy of your personal data for your own purposes. This right allows you to move, copy or transfer your personal data more easily from one IT system to another, in a safe and secure way. If you would like us to transfer a copy of your data to you or another organisation in a structured, commonly use and machine-readable format, please contact us. There is no charge for you exercising this right.
-You have the right to object to direct marketing
-You can tell us at any time that you would prefer that we do not use your information for direct marketing purposes. If you would not like to receive any direct marketing from us, please contact us or use the links provided in any of our marketing communications, and we will stop sending direct marketing immediately.
-You have the right to object to us using your information for our own legitimate interests. Sometimes, we use your personal information to achieve goals that will help us as well as you. This includes:
- when we tell you about products or services that are similar to ones that you have already bought;
- when we use your information to help us make our business better; or
when we contact you to interact, communicate or let you know about changes we are making
We aim to always ensure that your rights and information are properly protected. If you believe that the way we are using your data is not justified due to its impact on you or your rights, you have the right to object. Unless we have a compelling reason to continue, we must stop using your personal data for these purposes. In order to exercise your right to object to our use of your data for the purposes above, please contact us.
-You have the right to restrict how we use your personal data
-You have the right to ask us to stop using your personal data in any way other than simply keeping a copy of it. This right is available where:
- you have informed us that the information we hold about you is inaccurate, and we have not yet been able to verify this;
- you have objected to us using your information for our own legitimate interests and we are in the process of considering your objection;
- we have used your information in an unlawful way, but you do not want us to delete your data; or
- we no longer need to use the information, but you need it for a legal claim
If you believe any of these situations apply, please contact us.
-You have rights related to automated-decision making and profiling. Any automated decision-making or profiling that we undertake is solely for the purpose of tailoring the information which we provide to you. We will not use automated decision-making or profiling to make any decisions which will have a legal effect upon you or otherwise significantly affect you, and you have the right not to be subject to such decisions. If you have any concerns or questions about this right, please contact us.
If you wish to make a complaint about our collection or use of your personal data, please contact us in the first instance so that we may seek to resolve your complaint.
Smart Armor Ltd.
20-22, WENLOCK ROAD,
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the statutory body which oversees data protection law in the UK. Please visit the ICO website if you wish to lodge a complaint with the ICO.